This is an opportunity to differentiate yourself from the competition. Tell a story that resonates with your audience. It should be interesting, informative, and personable.
Somewrite their About Us page as though an objective third-party has provided the information. But corporate-speak is boring. A visitor to your website wants to know a real human is behind this business. Be conversational in your writing. Write as though you’re speaking face-to-face. A friendly tone will make you more likable.
Your About Us page should be more than a corporate resume. It should describe who you are. Write about your values and principles and explain why providing a security service is important to you.
This is a great spot to state your company vision and mission. Tell your readers where your business is headed and what you hope to achieve. Make sure you tie your mission and vision to the impact it will have on your customers and your community.